Drop 001Pre-releaseJoin the list

Independent streetwear / Drop 001

BAN
THE RICH

Oversized uniforms for people who know that hoarding is not a personality.

Three models wearing oversized BAN THE RICH T-shirts and a hoodie
Drop 001 / Washed black, charcoal, bone, brick red

Drop 001 / Pre-release

THE UNIFORM

Heavy cotton. Loose cuts. Prints designed to look better after a hundred wears. Launch prices shown; the list gets them first.

CoreModel wearing the washed-black BAN THE RICH heavyweight T-shirt

BTR Heavy Tee / Washed black

$42 at launch

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Yacht ClearanceModel wearing the black NOT WELCOME superyacht graphic T-shirt

Not Welcome Tee / Washed black

$46 at launch

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Back printBack view of the oversized NOT WELCOME superyacht graphic hoodie

Harbor Hoodie / Washed black

$78 at launch

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Yacht Clearance capsule: two graphic T-shirts and a back-print hoodie

Capsule 01 / Yacht Clearance

NOT
WELCOME.

A harbor warning for floating monuments to excess. Superyacht silhouettes, blunt signage and brick-red paint on heavyweight cotton.

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Public notice

ORDINANCE
No. 001

By order of nobody in particular, the rich are hereby banned from this area.

The ban covers, but is not limited to: yachts, yacht-adjacent persons, private terminals, and anyone who has ever said "my people will call your people."

Enforcement begins at the harbor and works inland. Appeals may be filed in writing and will be read aloud for entertainment.

Wear it until the print cracks. That is when it starts looking right.

Approved: 0 objections

Heavy by design

Substantial cotton with a dry hand and structured drape.

Cut loose

Dropped shoulders and wide bodies inspired by 1990s streetwear.

Made to age

Garment-dyed color and distressed ink that improve with wear.

Fit notes

WEAR IT BIG.

Every piece is intentionally oversized. Choose your usual size for the intended fit, or size down for something closer to standard.

Care instructions

Wash cold, inside out. Hang dry when possible. Do not iron directly over the print.

Shipping and returns

Shipping rates and return terms are published when the drop goes live. The list hears first.

Drop 001 / Pre-release

GET ON
THE LIST.

First run is small. The list hears about it before anyone else and gets the launch price. No spam, no daily emails, no "we miss you."